From Concept To Creation: A Guide To Building Your Food Brand With Bridget Greaney and Nancy Becker

Nancy Becker and Bridget Greaney are the Co-founders and CEOs of 2Betties, a wellness company dedicated to crafting delicious and nutritious snacks. Their journey began when Bridget, a college student, created the product during breaks between classes after noticing a lack of nutritious snack options. The positive peer responses inspired Bridget, and her mother, Nancy, encouraged her to explore the idea as a business venture. Embracing the opportunity, Nancy eagerly joined forces with her daughter. Together, they are dedicated to providing nutritious and delicious snacks to promote healthier lifestyles for all.

Here’s a glimpse of what you’ll learn:

Bridget Greaney shares 2Betties’ origin
Product development, packaging, and understanding when to start scaling
How small businesses benefit from using co-packers
Processes for identifying your brand’s target customer
Teaming up with distributors, the National Kidney Foundation, and the American Diabetes Association
The approach to marketing healthy products using testimonials
Bridget and Nancy Becker share their experiences as mother-daughter business partners

In this episode…

Embarking on the journey of creating a brand involves more than just having a great idea; it requires careful planning, strategic execution, and a deep understanding of your target audience. How can founders navigate the process from ideation to execution?

In their voyage to bring their product to market, brand owners Bridget Greaney and Nancy Becker gained an understanding of product development, leveraged co-packers, and specified their target customers. When developing your product, packaging and messaging are crucial in bringing your brand to life. Focus on creating products that address a specific need or solve a problem for your target market. As a small business, partnering with a co-packer can streamline production, giving you specialized manufacturing capabilities. It’s also essential to connect with your target audience. Bridget and Nancy recommend conducting market research by visiting various venues and offering products to pinpoint your ideal customer. By following these steps and staying true to your brand’s vision and values, you can create a brand that resonates with your target audience and stands the test of time.

In the most recent episode of the Celebrity Gourmet Podcast, Odette D’Aniello welcomes mother-daughter duo Nancy Becker and Bridget Greaney, the Co-founders and CEOs of 2Betties, to discuss their journey of turning an idea into a thriving brand. They share the origins of 2Betties, elaborate on their strategies for identifying their brand’s target customers, and discuss their unique experiences as business partners.

Resources Mentioned in this episode

Sponsor for this episode…

Today’s episode is brought to you by Celebrity Cake Studio, a family-owned and operated cake boutique.

Celebrity Cake Studio has been baking joy into all of their artistically designed cakes and desserts for 21 years.

They are proud to work with a vibrant team of cake designers and bakers that help you celebrate the sweet moments in your lives.

They have received numerous awards, winning Best of Western Washington for many years in a row and various small business accolades.

To learn more about how you can celebrate yourselves or the ones you love, visit www.celebritycakestudio.com or email them at info@celebritycakestudio.com.

Episode Transcript:

Intro 0:03

Welcome to the Celebrity Gourmet Podcast, where we feature top a bakery and specialty food entrepreneurs from around the world and share stories and tips on how to create a successful life in the baking world.

Odette D’Aniello 0:23

Hi, I’m Odette D’Aniello, the host of Celebrity Gourmet Podcast, where I interview specialty food entrepreneurs, especially women, to hear how they live their creative lives and share their adventures in running their businesses. I want to encourage you to go back and check out our past episodes with Natalie Bleifuss, Founder and CEO of Pie Bar in Seattle, Washington; Katie Pope, Founder and CEO of Blue Star Donuts of Portland, Oregon; Patti Stobaugh, a PattiCakes in Arkansas; Bronwen Weber from Bronwen Cakes in Dallas; and Becky Palermo, of Creative Cakes in Chicago. Today, I’m so excited to talk to Nancy Becker and her daughter Bridget Greaney of 2Betties. 2Betties is on a mission to make better-for-you snacks without sacrificing taste. It’s a nutritious and delicious, mini-shaped donuts made with simple ingredients. Their story is Bridget was in college and she made the product in between class because she couldn’t find nutritious snacks. Everybody loved it, and her mom encouraged her to look into creating a business venture. She asked her mom to be your partner and here we are. And today’s episode is brought to you by Celebrity Gourmet Ventures, Celebrity Cake Studio and Dragonfly Cakes. It’s my family-owned and operated specialty bakery in Tacoma, Washington. At Celebrity Gourmet, we have been baking joy into all of our artistically designed cakes and desserts for 25 years. We are proud to work with our vibrant team of cake designers and bakers to help you celebrate the sweet moments in your lives. To learn more about how you can celebrate yourself or the ones you love, visit celebritycakestudio.com and dragonflycakes.com, or email us at info@celebritycakestudio.com. Before we start our chat with Bridget and Nancy, I wanted to give a shout out to Bob Burke. Bob Burke hosted a natural product sales seminar in Boston back in December. And that’s where I met Nancy. If you would like more information on how to scale and manage your CPG business, you can find Bob Burke at naturalconsulting.com Well, here we are. Thank you so much for being here and nice to meet you Bridget. You were not in Boston. I met your mom there were I we had a really nice chat. And I just wanted to just introduce you and maybe have you tell the story because you have started the business like how did you start?

Bridget Greaney 3:02

Yeah, thanks for having us. We’re really excited to be here and nice to meet you as well. Basically what you said I was making, you know healthy snacks or myself out of a need for those snacks during college I was between class and work and school and at that time was eating like protein bars or meal replacement bars between those activities thinking it was a healthy choice when in reality the nutrition was probably more similar to a Snickers bar. And I kept finding myself either wanting to keep snacking or feeling like an energy crashed, wanting to take a nap and then looking at like I said what I was eating it really was the ingredients and the nutrition profile. So I went to my own kitchen and just took ingredients that I had that you can see behind me like almonds, walnuts, pumpkin seeds, maple syrup and honey. mixed it together and baked in and out of the oven came something that was really delicious and really satiating.

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